On the afternoon of March 15, the World Economic Forum announced in Geneva, Switzerland, the global lighthouse network had a new member. The 118-year-old Tsingtao Brewery has become the world’s first “lighthouse factory” in the beer and beverage industry. 15 companies have been selected as a new batch of “lighthouse factories”, including Bosch, Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Siemens, and Foxconn.

The “lighthouse factory”, a model of “digital manufacturing” and “globalization 4.0” selected by the World Economic Forum and McKinsey & Company, is known as “the most advanced factory in the world”.

The “lighthouse factory” is not only a change in manufacturing but also a comprehensive change in the business model, product R&D, production management, quality management, and consumer services. It is closely related to all of us.

In terms of business model

Consumers used to buy whatever the brewery produced

Now with the lighthouse factory, consumers directly customize their beer privately

Log in to the Tsingtao Brewery Private Customization Platform

With a slip of your finger

You can design your own beer

In terms of product R&D

Based on the needs of consumers, through the coded intelligent marketing platform

Use Tsingtao Brewery’s original three-decoding research and development model 

To decode the vague and perceptual needs of consumers 

Into a precise, rational, and standardized process

Greatly accelerating the speed of new product R&D, testing and listing.

In terms of production management

Based on the research and judgment of sales big data

The optimal production scheduling scheme is formed

To achieve the optimal production layout

The optimal system cost

And the optimal operating efficiency

In terms of quality control

The whole life cycle digital management of

Beer production, circulation, and after-sales has been realized

Products are located by GPS

And can be traced by barcodes

In terms of sales

Digital technology can better understand

Consumer preferences 

Improve marketing accuracy

And improve consumer satisfaction

In terms of sustainable development

The lighthouse factory can not only maximize

Efficiency and competitiveness

But also transform the business model, promote economic growth

And maintain the sustainable development of the environment.

Now, do you think that

The 118-year-old Tsingtao Brewery

Is smart, cool, and advanced?

Evaluation of Tsingtao Brewery by the World Economic Forum

“As consumers increasingly need personalized, differentiated and diversified beer products, Tsingtao Brewery, which has a history of 118 years, has redeployed intelligent digital technology in the value chain to meet the needs of consumers, reducing the delivery time of customer orders and new product development time by 50%. The share and revenue of customized beer increased by 33% and 14% respectively.”